A Roman heart with a mischievous soul.

Established in 1925 and forever shaped by Karl Lagerfeld’s decades-long vision, Fendi is synonymous with playful luxury and fearless reinvention. The Baguette — the original “It Bag” — ignited a new era of fashion obsession. The Peekaboo charmed with its dual character, while recent hits like the Fendigraphy and Nano Baguette keep the brand firmly at the center of high fashion. Fendi’s bags capture Roman audacity with couture precision — coveted by collectors, beloved by insiders.